Better Beans

Better Beans is an online marketing place that connects roasters to coffee connoisseurs all across Canada. They reached out to me to create a visual identity that would exist on print, social, and web.

Starting with the word mark, I choose a typeface that was friendly but neutral – knowing that the logo will be placed alongside roasters branded coffee bags that will vary in design. The goal is to compliment, not compete.

From there I developed the supporting brand elements including a vibrant colour palette, modern typography, and custom stylized brand icons.