First Nations Health Authority

First Nation’s Health Authority (FNHA) wanted to a new visual direction for the career portion of their brand. Their goal was to create a system of visuals that would attract young and energetic new hires.

This was one of the visual concepts I presented. Since FNHA resides in British Columbia, I decided to heavily incorporate symbols from west coast Indigenous art. I designed a bold and graphic brand concept featuring diverse and confident models, mirroring the audience that FNHA wanted to attract. The campaign comprised of a trade show booth design and a banner graphic for their website.