Solbrü: Get Grounded

Having an established following of alcohol-free advocates, Solbrü wanted to create a visual identity for their “Get Grounded” sub brand that would mainly appear on merchandise for their audience to wear.

Playing off of the word “Sol” that means earth or soil in French, I designed a logo that imitates a topographic map. The wavy strokes together add movement and texture to the logo, while the contrasting geometric typeface adds stability. The icon lines also elude to theta waves that communicate focus, creativity, and spiritual awareness.