Theta Lux Therapy

My client reached out to me to develop a brand identity for their new massage and Reiki business called Theta Lux Therapy. They wanted their brand to be inspiring and welcoming.

I developed a brand identity that integrates custom whimsical illustrations, stylized typography, and muted colour tones. The logo itself features hand icons that symbolize the service itself but also elude to duality – a theme that the client wanted to highlight. While the moon and stars represent spirit, discovery, and growth.

The purposed identity also included various alternative logos to accompany the primary logo. These logos play with different shapes and orientations to give the client flexibility to match the logo per application while still upholding a consistent brand.