University of Manitoba

The University of Manitoba was looking to launch a new campaign to support their rebrand. I helped develop a visual direction that eluded to “collisions” — a theme that the University wanted to focus on.

The crux of this design is the smoke bomb. Taking inspirations from Holi festivals in India, I imagined two colourful powders being thrown towards each other. This splash of colour could live on its own or house textural elements relating to the subject matter.